Website owners should be aware of Google started changing websites ranking based on pages loading time back in 2010.
Google uses a multitude of factors to determine how to rank search engine results. Typically, these factors are either related to the content of a web page itself (the text, its URL, the titles and headers, etc.) or were measurements of the authenticity of the website itself (age of the domain name, number and quality of inbound links, etc.). However, in 2010, Google did something very different. Google announced website speed would begin having an impact on search ranking. Now, the speed at which someone could view the content from a search result would be a factor.
How to measure loading speed of your website
It is absolutely important to speed-test your website and take actions to optimise page loading times if required.
If your website loads in more than 4.7 seconds, we recommend you to take actions to optimise it.
Here at RedyHost, we offer our customers a set of tools to optimise websites and minimise page loading times. These tools are mod_pagespeed, HHVM, Varnish cache, Memcached service, APCu. Some of these technologies (such as mod_pagespeed, Memcached, Varnish cache) are even applied to our cPanel hosting packages, where other tools (such as HHVM) are available to Managed Secure VPS Hosting customers upon request.
It will take you only 5 minutes to find out how fast your website is.
Fortunately, Google and other providers delivered a set of tools to test and assess website loading speed, giving developers and website owners further optimisation advise. To speed-test your website and see how it perform, check these websites:
Our favorite tool, allowing to see how your website loads from various locations around the world. A number of Australian location are available. It also allows to simulate various browsers and connection speeds. Quick Start guide will help you in figuring out the required options.
PageSpeed Insights (https://developers.google.com/speed/pagespeed/insights/)
A tool from Google, similar to webpagetest.org, but having no configuration options.
Pingdom Website Speed Test (http://tools.pingdom.com/fpt/)
Another great tool from Pingdom, having several options allowing you to select test location. No Australian location available, though.
Don’t let your competitors get ahead of you. Speed-test your website today.